Headquartered in Phnom Penh, Cambodia, EFG Holdings employs over 1,500 people and has an operational presence in 3 countries – Cambodia, Myanmar and Laos. EFG is the partner of choice for leading food & beverage brands in Southeast Asia – like Minor Food & Food Passion Group – and for North American brands – like International Dairy Queen, Krispy Kreme and Texas (Church’s) Chicken.
EFG is majority owned by RMA Group Thailand, with minority holdings by Lombard Investments Thailand and local shareholder partners in Laos and Myanmar. The history of the business, and its mission today, is defined by a commitment to understanding our customers needs and bringing them an exciting, evolving portfolio of restaurant and kiosk brands with innovative Instagrammable new food and beverage products. The business is run operationally from offices in Cambodia and local markets. In Cambodia & Myanmar, EFG is a joint venture partner of EMCAT, the region’s leading airport food and beverage operator with operations in three airports.
To be Southeast Asia’s Customer Focused, Most Exciting Evolving Portfolio of F&B Brands.
Our mission is to understand our customers’ needs and bring them a portfolio of restaurant and kiosk brands and innovative Instagrammable new food and beverage products. We are truly grateful to our customers and partners. We love and value our people and brands by investing time in their development, training and well being. We deliver everyday value for our customers by sourcing locally, efficiently importing products and keeping our support overhead costs extremely tight, whilst never compromising on quality, service or cleanliness.
Our values are shared with our parent company – RMA Group – with a unique EFG added focus
We dig deep to understand our customer needs leaving no stone unturned in helping us to provide the most innovative products and solutions to their needs.
We love and value our people and understand the benefits of working together as one EFG team. We never give up and persevere to deliver exceptional service and standards.
We are can do people who make things happen, though we will never compromise on quality, service and cleanliness.
With over 70 restaurants in five provinces, plus joint venture operations in Phnom Penh and Siem Reap Airports, EFG Cambodia is our largest business. EFG Cambodia operates the following brands under license: The Pizza Company, Swensen’s, The Coffee Club, Dairy Queen, BarBQ Plaza, Krispy Kreme and, via our EMCAT Joint Venture, Burger King, Starbucks, Dim Sum Emperors, Yoshinoya, Park Café, Segafredo, Fresh, Blue Pumpkin, Apron Café, Metro, Bonchon, Kopitiam, The Foreign Correspondents Club and Taste of Asia. The business is headquartered in Phnom Penh.
With over 10 restaurants, in two cities, plus joint venture operations in Mandalay Airport, EFG Myanmar is our second largest business. EFG Myanmar operates the following brands under license: The Pizza Company, Swensen’s and, via our EMCAT Joint Venture, Blue Pumpkin and Taste of Asia. The business is headquartered in Yangon.
With over 10 restaurants, in Vientiane, EFG Laos is our third largest business. EFG Laos operates the following brands under license: The Pizza Company, Swensen’s, Dairy Queen and Texas Chicken. The business is headquartered in Vientiane.
MANAGING DIRECTOR - EFG HOLDINGS
Martin joined RMA Group in 2019 as Managing Director of EFG Holdings. He is responsible for the EFG business in Cambodia, Laos, Myanmar, plus Palms Airport F&B Singapore. Martin, a UK National, is an accomplished global leader with a wealth of experience in the hospitality and retail industry. His extensive career in leadership positions with industry giants such as Starbucks Coffee, Marks and Spencer, Whitbread and Vodafone has taken him across the globe. Prior to joining RMA Group, Martin was the CEO of Niso Corporation, Vietnam and Celebrity Fitness, Indonesia, Malaysia and Singapore.
GENERAL MANAGER - EFG CAMBODIA
Virak joined RMA Cambodia in 2004. He is responsible for leading our EFG Cambodia business across multiple brands, including The Pizza Company, Swensen's and Dairy Queen. Virak, a Cambodian National, helped to define the Cambodia pizza and F&B industry and now leads our largest business.
GENERAL MANAGER - EFG MYANMAR
Peter joined EFG in 2019 as General Manager. He is responsible for leading our EFG Myanmar's business across multiple brands, including The Pizza Company and Swensen's. Peter, an Australian National, has extensive experience in the F&B industry with brands including Domino’s Pizza. Prior to joining EFG, Peter held senior positions in F&B in Vietnam.
GENERAL MANAGER - EFG LAOS
Paula joined EFG in 2019 as Restaurant Operations Manager. She is responsible for leading our EFG Laos restaurant business across multiple brands, including The Pizza Company, Swensen's, Dairy Queen and Texas Chicken. Paula, a Thai National, has extensive experience of the F&B industry with brands including Pizza Hut and Krispy Kreme. Prior to joining EFG, Paula held senior positions in F&B in Thailand and the US.
GENERAL MANAGER - HUNGRYAPP(TM)
Nicolas joined EFG in 2019 as the Business Operations Manager in Laos. He is now in charge of leading the multi-country roll out of EFG’s first own brand and operating the app. Nicolas, a French National, has extensive experience in change and project management, data analysis and logistics. Prior to joining EFG, Nicolas held senior positions in Laos and Africa.
GENERAL MANAGER – PROCUREMENT AND SUPPLY CHAIN MANAGEMENT
Angelique joined EFG in 2020 as Business Development Manager and was appointed General Manager for Procurement and Supply Chain Management in 2021. She is responsible for EFG Group & Local Procurement, plus management and development of our internal supply chain processes. Angelique, a Cambodian Chinese National, was educated in Melbourne and has experiences in retail and real estate industries. Prior to joining EFG, she has held management positions in operations, commercial leasing and marketing.